Lion Corporation (4912) Investor update summary

Overseas business overview and strategy

• Achieved strong market positions in Thailand, Malaysia, China, and South Korea, with sales growing 5x in 20 years through advanced technology and localized management.

• Unique glocalization strategy combines Japanese technical expertise with deep local adaptation, differentiating from both global and local competitors.

• Case studies in China and Hong Kong show success in tailoring products to local preferences, driving significant sales and market share growth.

Oral healthcare market focus and growth drivers

• Oral healthcare is prioritized for resource allocation to accelerate sales and profit growth, while beauty care and pharmaceuticals target new high-growth markets.

• Asian markets are experiencing rapid population aging and a rise in middle/high-income households, shifting demand toward higher value-added oral care products.

• Market growth is driven by rising unit prices and consumer preference for quality and functionality, supported by e-commerce and lifestyle retail channels.

High value-added strategy and localization

• Focused investment in high-margin subcategories like whitening, gum care, and sensitive care to avoid price competition and drive profitability.

• Localized brand strategies, such as rebranding in Thailand and premiumization in China, are expanding market share and increasing unit prices.

• Expansion of distribution channels and rapid product development tailored to local trends are yielding strong initial sales and higher margins.