M.O.B.A. Network (MOBA) Q1 2025 earnings summary

Executive summary

• Q1 revenue decreased 4% year-over-year to SEK 64 million, following three record-breaking quarters, with EBITDA down 26% to SEK 8 million and EBIT down 64% to SEK 2 million, due to seasonal ad softness, global economic uncertainty, and lower user engagement.

• Union for Gamers (UFG) achieved its fourth consecutive quarter of growth, with revenue up 6% to SEK 47 million and a 518% increase in fintech services revenue.

• Strategic initiatives advanced, including the launch of M.O.B.A. Forge, an innovation hub for rapid product and feature development, with its first product launching in Q2.

• Lower engagement in key products, especially those related to League of Legends, impacted results.

• New ad reseller partnerships and cross-promotional programs were launched to expand reach and optimize ad setup.

Financial highlights

• Revenue: SEK 64 million (Q1 2025), down from SEK 66 million in Q1 2024.

• EBITDA: SEK 8 million, down from SEK 10 million; EBITDA margin fell to 12% from 15%.

• EBIT: SEK 2 million, down from SEK 4 million; EBIT margin at 2% vs. 6% last year.

• Profit before tax: SEK -9 million (Q1 2025) vs. SEK -6 million (Q1 2024).

• Cash flow from operating activities before working capital: SEK -0.6 million vs. SEK 2.5 million.

Outlook and guidance

• Management remains confident in long-term growth, focusing on product innovation, subscription revenue, and operational efficiency.

• Premium features for Porofessor app to be rolled out from Q2 2025, targeting recurring revenue.

• M.O.B.A. Forge expected to accelerate product launches and diversify revenue streams.

• Q1 is seasonally weak and was further impacted by global economic uncertainty and U.S. tariffs.