Making Science Group (MAKS) Investor day 2026 presentation summary

Company overview and market positioning

• Operates as a global digital acceleration and marketing technology consulting firm with over 800 employees in 18 countries, focusing on digital advertising, cloud for marketing, AdTech, and MarTech.

• Recognized among Europe's fastest-growing companies, with a projected revenue of €374M and recurring EBITDA of €14M in 2025.

• Business lines include a global digital agency, AI-driven technology division, AI venture studio (AWAKE), and an investment area for business diversification.

• Serves major global clients across industries and partners with leading technology platforms such as Google, Meta, and Microsoft.

Financial performance and transformation

• Revenue projected to grow from €274M in 2024 to €374M in 2025, driven by US and UK client reselling and service activity expansion.

• Recurring EBITDA remains stable year-over-year, reflecting investments in talent and client portfolio changes.

• Q1 2026 revenue up 20% year-over-year to €97.2M, with gross margin and EBITDA also increasing.

• Disciplined debt management, with net financial debt expected to decrease by 78% from 2025 to 2026.

Business line performance

• Tech-enabled digital agency saw a 26% revenue increase in Q1 2026, with strong performance in the US, UK, Nordics, and new markets.

• AWAKE venture studio experienced a 40% revenue decline but improved EBITDA due to efficiency gains in Georgia.

• Raising AI business posted a 46.5% revenue increase but lower EBITDA due to expansion costs.

• Investment segment remained stable in revenue but EBITDA hovered around break-even due to macroeconomic factors.