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Masan Group (MSN) Q2 2025 earnings summary

Event summary combining transcript, slides, and related documents.

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Q2 2025 earnings summary

21 Oct, 2026

Executive summary

  • H1 2025 net sales fell to VND37,211.7bn from VND38,989.3bn YoY, while net profit after tax rose to VND2,602.4bn from VND1,424.8bn.

  • Q2 net sales were VND18,315.1bn versus VND20,134.4bn YoY; net profit after tax increased to VND1,619.4bn from VND946.0bn.

Financial highlights

  • H1 gross profit increased to VND11,883.7bn from VND11,172.6bn YoY; cost of sales declined to VND25,328.0bn from VND27,816.7bn.

  • H1 operating profit rose to VND3,143.9bn from VND1,800.3bn; profit before tax was VND3,068.6bn versus VND1,802.4bn.

  • H1 net profit attributable to equity holders increased to VND1,425.7bn from VND606.9bn; basic EPS was VND942 versus VND416.

  • Q2 operating profit was VND1,624.5bn versus VND1,173.7bn, and profit before tax was VND1,846.3bn versus VND1,168.8bn YoY.

Outlook and guidance

  • Branded consumer products and consumer retail are seasonally stronger in Q4 ahead of Tet; production and advertising typically rise in Q4 to support festive-season demand.

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