Me Today (MEE) H2 2025 earnings summary

Executive summary

• Group revenue for FY25 reached $7.45m, up from the prior year, with Me Today branded and agency gross sales growing 44% to $5.85m compared to FY24.

• Group reported a net loss after tax of $6.02m for FY25, with King Honey contributing a $3.65m net loss.

• Receivership and liquidation of King Honey post year-end will remove ongoing losses and is expected to benefit the balance sheet in FY26.

Financial highlights

• Me Today brand and agency business net loss improved 21% to $1.22m from $1.54m in FY24.

• Group operating EBITDA loss was $4.76m, compared to $4.48m in FY24.

• Net tangible assets at 30 June 2025 were negative $0.0463 per share; post King Honey receivership, this increases to positive $0.0302 per share.

• Head office and listed company costs decreased 9% to $1.15m.

Outlook and guidance

• Receivership of King Honey will result in a $4.2m gain on disposal in FY26, improving future financials.

• Focus remains on New Zealand as the core market, with international expansion targeted in China, USA, Japan, UAE, and Ireland.

• New product launches and continued marketing investment are expected to drive growth.