Mercedes-Benz Group (MBG) Investor presentation summary

Brand positioning and ambition

• Aims to double unit sales from 2015 to 2025, targeting 200,000 units by 2030 with a 7% CAGR through 2030.

• Holds leading positions as the top U.S. performance brand, global EV performance brand, and global SUV performance brand.

• Focuses on building the most successful performance brand with sustainable revenue per vehicle and margin accretion.

• Leverages a distinct high-performance brand identity with dedicated leadership and proprietary technologies.

• Maintains a loyal, high-value customer base and strong brand perception globally.

Growth strategy and market approach

• Implements a product offensive defined by customer wishes and market strategies to excite customers.

• Strengthens presence across key markets with local activations, tailored offerings, and competitive pricing.

• Offers a full range of performance choices across all drivetrains in Europe, including BEVs and PHEVs.

• Drives growth in North America with upgraded ICE and electric SUV portfolios, aggressive design, and competitive pricing.

• Adopts tailored go-to-market strategies for Asia and the Middle East, including market-specific models and tax considerations.

Financial and operational performance

• Positions itself as a structural profit driver with benchmark sales and revenue per vehicle.

• Sustains top-end margin levels throughout the transition to electrification.

• Achieves resilient demand supported by brand strength and customer loyalty.

• Maximizes synergies through the value chain, leveraging group-wide technology, procurement, and retail networks.

• Targets profitable growth by leveraging unique market position and maintaining high revenue per vehicle.