Netflix (NFLX) UBS Global Media & Communications Conference summary

2024 and 2025 content outlook

• Major 2024 highlights include the return of Squid Game, following NFL football on Christmas Day, and a robust slate for 2025 with new seasons of top shows like Stranger Things, Wednesday, Ginny & Georgia, Emily in Paris, and The Night Agent.

• 2025 will feature a strong, uninterrupted programming slate, including new movies such as Wake Up Dead Man, Guillermo del Toro's Frankenstein, Back in Action, and The Electric State.

• WWE will launch live every Monday night starting January 2025, expanding live event offerings.

• Local content remains a focus, with global hits like Squid Game and new unscripted formats being spun off internationally.

• Event programming from all regions, including Senna from Brazil and One Hundred Years of Solitude from Colombia, will drive engagement.

Content strategy and global growth

• Emphasis on authentic local programming that resonates globally, avoiding manufactured global stories.

• Success in local unscripted content, especially from Korea, with plans to expand these formats worldwide.

• Content spend is driven by revenue growth, with a focus on spending efficiently to create programming that generates strong fan engagement.

• Subscriber growth remains strong across all regions, with significant runway for further expansion.

• Price increases are tied to demonstrated value and engagement, not arbitrary schedules.

Live events and sports

• The Jake Paul vs. Mike Tyson fight drew 108 million live viewers, making it the largest streaming event in history and setting records for women's sports viewership.

• Focus is on big, event-driven live programming, including NFL games and WWE, rather than regular league seasons.

• Live events are expected to increase in frequency, with WWE live weekly and more global events planned as technology matures.

• Live sports and events are driving advertiser demand and higher CPMs due to their scarcity and engagement.