Nexxen International (NEXN) Stifel 2024 Cross Sector Insight Conference summary

Company positioning and technology

• Operates as an end-to-end ad tech platform with integrated DSP, SSP, and a proprietary DMP, enabling seamless campaign management and inventory monetization.

• DMP leverages first-party, third-party, contextual, and exclusive ACR data for advanced audience segmentation and targeting.

• Recent focus is on data capabilities, positioning as a key differentiator in the market.

Strategic initiatives and partnerships

• Acquired and fully integrated Amobee, consolidating all technology into a unified platform and rebranding as Nexxen.

• Launched new tools like Discovery Tool and Cross Planner to enhance campaign targeting and inventory management.

• Entered a significant partnership with Stagwell, leveraging DMP and data tools for political and agency campaigns.

• Exclusive ACR data partnership with VIDAA (Hisense/Toshiba) provides access to over 25 million screens globally.

Market trends and financial outlook

• CTV and video formats now account for the majority of revenue, with CTV alone generating about 30%.

• Anticipates substantial H2 2024 growth, driven by political ad spend and improved macroeconomic conditions.

• Expects election cycle to be a significant revenue driver for the first time due to enhanced data and partnerships.

• VIDAA data licensing expected to generate millions in 2024, with potential to reach $20–$30 million annually within two years.