NIQ Global Intelligence (NIQ) Registration Filing summary

Company overview and business model

• Operates as a leading global consumer intelligence company, providing brands and retailers with AI-powered analytics and insights on consumer shopping behavior across 90+ countries, covering $7.2T in global spend and serving ~23,000 clients, including half of the Fortune 500.

• Business model centers on two main product groupings: Intelligence (80% of revenue, subscription-based, multi-year contracts) and Activation (20% of revenue, highly recurring, custom analytics).

• The company has undergone significant transformation since 2021, investing ~$920M in technology, acquisitions, and leadership, including the strategic acquisition of GfK in July 2023 to expand into tech and durables measurement.

• Proprietary data ecosystem integrates diverse sources (POS, eCommerce, consumer panels, loyalty programs) and leverages AI for data enrichment, powering a unified platform (Discover) used by 75,000+ active users.

Financial performance and metrics

• FY2024 revenue was $4.0B, up 18.9% from $3.3B in FY2023, driven by the GfK acquisition and 6.2% organic constant currency revenue growth.

• Adjusted EBITDA for FY2024 was $740.7M (18.6% margin), up 24.3% YoY; net loss attributable to the company was $722.7M, up from $476.2M in FY2023.

• Q1 2025 revenue was $965.9M with Adjusted EBITDA of $188.7M (19.5% margin); net loss attributable to the company was $73.7M.

• As of March 31, 2025, cash and cash equivalents were $288.0M, long-term debt was $4.2B, and shareholders' equity was $402.2M.

• High recurring revenue base (~80% in FY2024), with Intelligence net dollar retention at 104% and gross dollar retention at 98%.

Use of proceeds and capital allocation

• Net proceeds of ~$1.02B (assuming $22/share IPO price) will be used to repay all amounts outstanding under the Revolver and a portion of the US Term Loan Facility; any remaining proceeds will be used for working capital and general corporate purposes.

• No proceeds will be received from shares sold by selling shareholders.

• No current plans to pay dividends; future dividend policy will be evaluated regularly and is subject to board discretion and compliance with debt covenants.