Oddity Tech (ODD) Furey Research Partners - Hidden Gems 2024 Conference summary

Business overview and growth

• Largest online direct-to-consumer beauty platform with two major brands: IL MAKIAGE and SpoiledChild.

• IL MAKIAGE expected to reach $500 million in revenue, SpoiledChild $150 million, both highly profitable.

• Company achieved $650 million in revenue and $150 million EBITDA with 24% EBITDA margins on an LTM basis.

• 80% of business is U.S.-based, with international expansion in early stages.

• New brands, including a telehealth platform (Brand 3) and others, are set to launch next year.

Technology and data-driven strategy

• Proprietary technology and user data are shared across all brands, developed in an R&D center in Tel Aviv.

• AI and machine learning power product matching, user journey personalization, and molecule discovery.

• Over 50 million users in the data funnel, with advanced data collection and conversion strategies.

• Largest industry database of unique images, used for product development and model training.

• Vision tools and predictive models support new telehealth offerings and user engagement.

Financial performance and repeat business

• Consistent 20%+ revenue growth and EBITDA margins, with strong cash generation and reinvestment.

• Net revenue repeat rates have grown from 45% to 125%, indicating high customer loyalty and LTV.

• Product portfolio diversification drives 20-30% annual revenue contribution from new launches.

• SpoiledChild launch cost $20 million and now generates $150 million in revenue, demonstrating platform efficiency.

• International markets tested show LTR/CAC at or above U.S. benchmarks, with further expansion planned.