Peloton (PTON) 2026 Baird Global Consumer, Technology & Services Conference summary

Strategic transformation and growth focus

• Shifted from operational efficiency to growth, emphasizing member-centric strategies and improved outcomes.

• Replaced entire product lineup in Q2, introduced AI-driven Peloton IQ for personalized experiences, and launched micro stores for broader reach.

• Launched Club Peloton loyalty program and options like subscription pauses to enhance member retention.

• Broadened vision from connected fitness to connected wellness, targeting the $7 trillion global wellness market.

Market opportunities and wellness expansion

• Focused on expanding from cardio and strength into mental wellbeing, recovery, and broader healthspan improvement.

• Over a million members engage in mental wellness content; planning a major relaunch of the Breathwrk app.

• Leveraging Precor to expand into commercial and gym markets, aiming for significant growth.

Resilience and accessibility amid macro conditions

• Fitness spending remains stable even during economic downturns; 70% of revenue comes from sticky subscriptions.

• Secondary market, refurbished equipment, and special pricing initiatives keep entry affordable.