Perion Network (PERI) Raymond James TMT and Consumer Conference summary

Industry trends and macro environment

• Digital advertising continues to grow, with a $1 trillion market and increasing complexity across channels and platforms.

• Advertisers are shifting focus from brand awareness to ROI-driven channels and measurable outcomes, driven by economic pressures and internal company dynamics.

• Performance-based advertising is now prioritized, with new products like Performance CTV and Outmax supporting this shift.

Platform strategy and product innovation

• The unified Perion One platform integrates multiple technologies, reducing inefficiencies and vendor fees for clients.

• Multi-product adoption is increasing, with clients combining offerings like Out-of-Home and CTV for greater synergy.

• All algorithms and tools are being rebuilt to focus on driving sales outcomes, not just ad impressions.

AI and technology advancements

• AI is central to product development, powering dynamic creative optimization and high-frequency trading algorithms for media buying.

• The next phase aims for a fully AI agent operational platform, enabling automated, outcome-focused campaign management.

• AI agents are being designed to interact with other platforms' agents, shifting the focus from CPCs to direct sales objectives.