Playboy (PLBY) Registration Filing summary

Company overview and business model

• Operates as a global consumer lifestyle company, monetizing the Playboy brand through licensing, digital subscriptions, and content offerings, including a creator platform and luxury lingerie brand Honey Birdette.

• Revenue is generated from three segments: Licensing, Digital Subscriptions and Content, and Direct-to-Consumer, with a recent shift to a capital-light, high-margin model.

• Strategic partnerships, such as the long-term License & Management Agreement with Byborg Enterprises S.A., expand digital and licensing operations.

Financial performance and metrics

• As of January 31, 2025, 93,736,325 shares of common stock were outstanding, with up to 112,864,687 shares post-offering (assuming full conversion of Series B Convertible Preferred Stock).

• The last reported sale price of common stock on Nasdaq was $1.97 per share on January 31, 2025.

Use of proceeds and capital allocation

• No proceeds from the resale of shares will go to the company; all proceeds will be received by the selling stockholders.

• The company will bear registration and related costs, while selling stockholders cover their own selling expenses.