PubMatic (PUBM) 18th Annual Emerging Technology Summit summary

2024 performance and growth areas

• Achieved significant growth in CTV, reaching 20% of revenue and doubling year-over-year, excluding political.

• Mobile app revenue also hit 20% of total, growing 16% for the year.

• Emerging revenues doubled in Q4, reflecting focus on secular growth areas.

• Overcame a $20M revenue headwind from a DSP auction process change, still growing 6% in H2.

• Core business (excluding DSP impact and political) grew 17% in Q3, 16% in Q4, and over 15% in Q1.

Business model evolution and platform integration

• Transitioned from a single customer set to four segments: publishers, advertisers, curation/data partners, and commerce media.

• Launched Activate for direct buyer access and Connect for data curation, with Connect growing 140% in Q4.

• Integrated platform enables tapping into incremental growth and revenue sources.

Supply path optimization (SPO) and value creation

• SPO now accounts for 53% of platform activity, driving incremental demand and stickiness.

• Deep technical and commercial relationships with major advertisers and all six holdcos.

• SPO initiatives have led to innovative solutions, such as powering Dentsu's Mercury for Media.