RATIONAL (RAA) New Food Conference summary

Product portfolio and innovation

• Multi-functional cooking devices produced in Germany and France, with a new facility in China set to start production by end of 2025 and sales in early 2026.

• Key products include iCombi Pro (combi-steamer), iVario Pro (direct contact heat), and the new iHexagon, which adds microwave technology for faster, high-quality cooking.

• ConnectedCooking digital system enables remote management, recipe sharing, and process optimization across units.

• Product innovations focus on energy and water savings, with recent studies showing up to 25% energy and 50% water reduction compared to traditional setups.

• The iHexagon targets large-scale, high-speed food production, with market impact expected in 3–5 years.

Market strategy and growth outlook

• Addressable market includes 4.8 million kitchens for iCombi and 1.6 million for iVario, with significant untapped potential globally.

• Market share for core products is around 50–60%, with high customer satisfaction (Net Promoter Score ~60).

• Historical growth rates have averaged 8–9% annually; mid-to-high single-digit growth is expected going forward.

• China strategy includes a local-for-local product to address regional needs and lower-tier cities, with potential for future regional product development.

• U.S. production is under periodic assessment, dependent on tariff clarity and cost considerations.

Industry trends and challenges

• Key industry drivers include rising costs, labor shortages, sustainability, digitization, and automation.

• Product intelligence and automation help customers address efficiency and labor challenges, enabling use by untrained personnel.

• Organic growth is prioritized, with selective M&A only considered for software or unique technology that enhances connectivity or process efficiency.

• Notable customers include major canteens, stadiums, and prestigious institutions, reflecting strong brand reputation.

• Growth in the short term is tempered by economic factors and order timing, but long-term outlook remains positive.