Sapporo Breweries (2501) Corporate presentation summary

Strategic review and policy formation

• Established a Group Strategy Review Committee with external experts to address profitability, portfolio focus, and long-term goal setting between September 2023 and January 2024.

• Identified core issues: lower than expected profitability, diversified business portfolio, and need for clear long-term objectives.

• Announced mid- to long-term policies in February 2024, prioritizing domestic and overseas alcoholic beverages as core businesses and aiming for ROE of 10% or higher.

• Launched a strategy project from April to November 2024 to implement these policies.

Implementation framework

• Formed working groups (WGs) across business units, including independent board directors, to drive strategy execution.

• Board of Directors received monthly progress reports and held discussions to monitor advancement.

Vision and customer engagement

• Aims to deliver quality products and experiences globally, expanding customer touchpoints and enhancing lifestyles.

• Plans to double investment in flagship beer brands by 2030 and increase core operating profit margin in domestic alcoholic beverages to 10%.

• Focuses on creating new experiences and occasions around its brands.