Shurgard Self Storage (SHUR) Company presentation summary

Strategic positioning and market overview

• Operates as a pure-play self-storage provider with a pan-European presence, focusing on highly urbanized areas and residential customers, who make up about 80% of the base.

• Industry is significantly undersupplied in Europe compared to the US, with strong long-term growth prospects driven by urbanization and lifestyle changes.

• Demonstrates resilience and low correlation to economic cycles, consistently outpacing inflation and housing market fluctuations.

Portfolio and operational scale

• Manages 333 stores across 7 countries, with 1.7 million sqm of rentable space and a €6.9B portfolio value as of March 2026.

• Stores are strategically located in capital and major cities, with 93% of space freehold and 95% in prime urban areas.

• Typical store has around 800 units, average unit size of 6 sqm, and 15 years of operation.

Customer experience and digital platform

• Omnichannel platform enables 90% of interactions to start digitally, with 50% of contracts signed online and 100% of properties offering digital access.

• Mobile app adoption is universal among customers, supporting account management, property access, and customer care.

• Value proposition centers on convenience, security, and transparent pricing, with data-driven yield management and churn control.