Investor Presentation
Logotype for Smartcraft ASA

Smartcraft (SMCRT) Investor Presentation summary

Event summary combining transcript, slides, and related documents.

Logotype for Smartcraft ASA

Investor Presentation summary

19 Jun, 2025

Strategic intent and philosophy

  • Focus on empowering construction professionals with intelligent, human-centered, and scalable tools that reduce friction and increase quality.

  • Dual strategy targets both customer value creation and internal operational excellence through AI.

  • Guiding principles emphasize augmenting people, real use cases, and responsible data use.

AI in products and customer solutions

  • AI support agent and automated help documentation enhance user experience.

  • Future features include image recognition for defect detection, AI-assisted project planning, predictive pricing, and regulatory search for electricians.

  • Automated calculations and blueprint analysis streamline offers, bids, and feature development.

AI in internal operations

  • AI boosts efficiency with automated meeting transcriptions, market analysis, and large-scale data evaluations.

  • Marketing and sales benefit from AI-generated content, campaign optimization, and GPT-based sales assistants.

  • Customer support uses chatbots and smart ticket routing; finance leverages anomaly detection and forecasting.

  • HR and engineering utilize AI for CV parsing, onboarding, code assistance, and automated testing.

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