Snap (SNAP) 6th Annual Snap Partner Summit summary

Opening and community impact

• Combined Snap Partner Summit and Lens Fest to unite developers, creators, and partners globally.

• Snapchat now serves over 850 million users, with 100 million new users since the last summit.

• Emphasized Snapchat's positive effect on well-being and relationships, supported by independent and internal research.

• Highlighted personal stories showing Snapchat as a lifeline and tool for authentic connection.

• Announced partnerships with Common Sense Media and Safe and Sound Schools to promote online safety and education.

Product and feature announcements

• Introduced Simple Snapchat, a streamlined app focused on chatting, snapping, and watching videos.

• Redesigned interface centralizes Stories and Spotlight, and integrates Snap Map for real-world planning.

• Launched new AI-powered lenses and One Snap technology for instant AI image generation.

• Rolled out My Selfie for AI identity management and a new AI video generation tool for creators.

• Enhanced privacy and safety features, including stricter controls for under-18 users and improved Bitmoji customization.

Creator and community ecosystem

• Over a billion snaps shared publicly each month; creators garnered trillions of views and 500 million watch Spotlight videos.

• Simplified profile design allows easy toggling between personal and public accounts for users 16+.

• Creator tools expanded: collabs, reposts, templates, and music integration for richer content.

• Revenue share and rewards programs enabled creators to earn six figures and pay off student loans.

• Snap Star Collab Studio and new self-serve tools help creators connect with brands and advertisers.