SoftwareONE (SWON) CMD 2026 summary

Strategic direction and integration

• Integration of Crayon completed ahead of schedule, delivering CHF 86 million in run-rate cost synergies and supporting a unified global platform of 12,000 professionals in 70+ countries.

• Channel business, acquired mainly through Crayon, is the fastest-growing and highest-margin segment, with plans to scale from 25 countries to all 70+ markets.

• Focus on expanding wallet share through service attach, turning transactional relationships into lifecycle partnerships.

• Leadership team with deep industry expertise drives execution and accountability post-integration.

• Value-driven, inclusive culture fosters collaboration, retention, and readiness for AI-driven transformation.

Business model and portfolio evolution

• Operates a flywheel model: optimize IT costs, source software/cloud, modernize with cloud services, and deliver data & AI solutions.

• Strategic portfolio focuses on scalable, repeatable, AI-injected solutions, phasing out non-core local offerings.

• Proprietary platforms (Marketplace and Cloud-iQ) automate purchasing, renewals, and billing, with AI integration to enhance insights and productivity.

• AI is embedded in all offerings and internal operations, driving efficiency, productivity, and new service capabilities.

• ESG initiatives, including GreenOps, are scaled to help customers reduce carbon emissions and meet sustainability goals.

Financial guidance and growth ambitions

• New 2030 targets set: high single-digit revenue CAGR, EBITDA margin above 28%, and cash conversion/free cash flow conversion above 60%.

• Dividend payout policy set at 30%-50% of net profit, with capital allocation focused on organic growth, selective M&A, and shareholder returns.

• Channel business expected to outpace direct business in growth, shifting the revenue mix and supporting margin expansion.

• AI and automation are key drivers for margin improvement, operational leverage, and working capital efficiency.

• Financial targets are based on organic growth, with M&A considered opportunistically for capability enhancement.