Sportradar Group (SRAD) Canaccord Genuity 44th Annual Growth Conference & Private Company Showcase 2024 summary

Company positioning and stakeholder value

• Operates at the intersection of sportsbooks, sports leagues, and media/data companies, serving 800 sportsbooks and 400 leagues globally.

• Provides data, odds, streaming, and advertising solutions to enhance engagement and monetization for partners.

• Covers over 1 million matches annually, enabling leagues and media to better engage fans.

• Focuses on deepening relationships and upselling through a broad product matrix.

Strategic priorities and growth outlook

• Industry is in early growth stages, presenting significant expansion opportunities.

• Prioritizes continued revenue growth, margin expansion, and free cash flow generation.

• Targets margin improvement from 19% toward 25%-30% by investing in high-demand products.

• Emphasizes transparent communication with investors and clear articulation of growth potential.

Product and market expansion

• Upselling and cross-selling drive 117% net revenue retention, with 17% from upsell.

• Moves customers up the value chain from data to odds, streaming, and advertising services.

• In-play betting is a major international revenue driver (70%-80% of market), with U.S. lagging at 35%-40%, representing a large growth opportunity.

• Each percentage point increase in U.S. live betting could add €1.5-1.6 million in high-margin revenue.