Square Enix (9684) Investor presentation summary

Long-term vision and strategic direction

• Aims to maximize corporate value by creating, cultivating, and expanding IP across games, publishing, merchandising, and experiential attractions.

• Focuses on delivering unforgettable experiences, embracing challenges, and continuous evolution.

• Seeks to build a diverse IP portfolio spanning HD games, comics, anime, music, events, and more.

Medium-term business plan and progress

• Launched a 3-year reboot strategy to enhance productivity, diversify earnings, and stabilize foundations.

• Reorganized development studios, shifted from quantity to quality, and refined title selection.

• Improved profitability in SD business through cost optimization and diversified payment methods.

• Expanded licensing, merchandising, and overseas business, leveraging group IP.

• Achieved steady profit growth, supported by large-scale licensing revenue.

Key strategic initiatives

• Enhanced development structure by consolidating resources and introducing a Creative Studio model.

• Transitioned major titles to a multi-platform strategy and established regular launch frameworks.

• Implemented cost reductions and marketing enhancements in global publishing.

• Expanded merchandising through collaborations and new product lines.

• Increased cross-media initiatives and customer touchpoints via anime, live-action, and amusement formats.