Star Plus Legend Holdings (6683) H1 2026 earnings summary

Executive summary

• 1H2026 revenue fell 38.5% YoY to RMB217.9m; gross profit declined 54.0% to RMB71.6m, while net profit rose 4.9% to RMB8.5m, supported by net other gains.

• Strategy focused on the “IP × AI” ecosystem, extending celebrity IPs into retail, offline experiences and consumer robotics.

Financial highlights

• Revenue was RMB217.9m versus RMB354.5m; gross profit was RMB71.6m versus RMB155.8m; operating profit was RMB3.2m versus RMB15.4m.

• Profit for the period was RMB8.5m versus RMB8.1m; profit attributable to owners was RMB7.1m versus RMB10.3m; net margin improved to 3.9% from 2.3%.

• Net other gains were RMB35.2m versus losses of RMB18.8m, mainly from fair-value gains on financial assets at FVTPL.

• Operating cash outflow narrowed to RMB35.0m from RMB181.7m; cash and cash equivalents were RMB457.6m at June 30, 2026, versus RMB437.2m at December 31, 2025.

• Comprehensive loss was RMB31.5m versus comprehensive income of RMB4.4m, mainly reflecting RMB40.0m of currency translation losses.

Outlook and guidance

• 2H2026 priorities included broadening celebrity-IP products, progressing toward 1,000 robot shops over six months and opening five CHOUCHOU & FRIENDS stores in core first-tier city areas within 2026.

• J-Style Trip 4 was expected to be released in 2H2026; filming and production were underway during the period.

• Robot Dog mass production was expected to begin gradually in September–October 2026; first-batch raw materials were prepared by end-August after timetable adjustments for design, production and quality refinement.

• Plans included AI-enabled companion products, digital humans, AI short dramas and overseas collaborations in robot entertainment and IP development.

• Execution would be adjusted to market conditions, technology progress and external cooperation while advancing the IP × AI strategy and overseas expansion.