Synsam Group (SYNSAM) Q2 2026 earnings summary

Executive summary

• Achieved strong organic growth of 9.8% and like-for-like growth of 8.0% year-over-year across all markets, with double-digit revenue increases and margin expansion.

• EBIT increased to 290 MSEK from 267 MSEK year-over-year, with improved market share and profitability.

• Subscription business (Synsam Lifestyle) grew by 16.6% to 1,104 MSEK, now with over 782,000 active customers.

• Innovation in smart eyewear and digital services (EyeView) contributed to growth and customer value.

• 82 new stores opened since 2024, progressing toward the target of 90 new stores by 2026.

Financial highlights

• Net revenue increased by 11.3% to 2,049 MSEK compared to the same quarter last year; organic growth was 9.8%.

• Gross margin improved to 73.6% from 73.1% year-over-year.

• EBITDA rose to 513 MSEK (470 MSEK last year), with an EBITDA margin of 24.6%.

• EBIT margin was 13.9%, slightly down from 14.2% year-over-year.

• Result after tax increased to 192 MSEK from 114 MSEK year-over-year; EPS up 71.4% to 1.35 SEK.

Outlook and guidance

• Store expansion on track with 82 of 90 planned new stores established by Q2 2026.

• Management targets annual organic growth of 8–12% and EBIT margin of 12–15% medium-term.

• Continued focus on growing both subscription and cash sales segments.

• Ongoing brand strengthening initiatives, including partnerships and innovation, are expected to support further growth.