The Buckle (BKE) Sales Update summary

Sales performance

• Comparable store sales for December 2024 rose 4.6% year-over-year.

• Total net sales for the five-week period ended January 4, 2025, decreased 0.8% to $202.1 million.

• Year-to-date comparable store net sales fell 3.0% for the 48-week period ended January 4, 2025.

• Year-to-date total net sales declined 2.6% to $1.158 billion compared to the prior year.

• Men's sales increased 2.5%, representing 60% of total sales, down from 62% last year.

• Women's sales rose 11%, now accounting for 40% of total sales, up from 38% last year.

Category and pricing trends

• Men's and women's average price points each increased 1%.

• Accessory sales grew 9.5%, while footwear sales declined 5%.

• Accessories and footwear made up 12.5% and 5.5% of December net sales, respectively.

• Average accessory price points fell 1.5%; footwear price points rose 5%.

Operational metrics and store count

• Units per transaction (UPT) increased 0.5%; average transaction value rose 1%.

• Operated 444 stores in 42 states as of January 9, 2025, down from 446 a year ago.

• One new store opened in Schererville, Indiana, and two stores closed during and just after December.