The Gym Group (GYM) Investor presentation summary

Gen Z fitness priorities and spending

• 42% of Gen Z rank health and fitness memberships as their top discretionary spending priority, up from 26% a year ago, surpassing categories like socialising, streaming, and travel.

• 58% of Gen Z adults exercise at least twice a week, and 54% attend the gym at least once a week.

• Value for money is the most important factor when choosing a gym for 43% of respondents, followed by convenience and accessibility at 36%.

• Londoners spend the most on fitness, averaging £48 per month, and are willing to pay a higher rent premium to live near a gym.

• Nearly a third (32%) would pay more in rent to live closer to a gym, averaging £40 extra per month.

Influence of gyms on lifestyle and location

• 72% say access to a gym is important when choosing where to live, rising to 82% in London.

• 62% have chosen or would consider choosing a home based on proximity to a gym.

• Gyms and fitness facilities are ranked as the most important local amenity when deciding where to live, ahead of shopping, parks, and restaurants.

• 55% of the UK population live within 15 minutes' drive of a gym, with ongoing expansion planned.

• Hybrid working and busy lifestyles make convenient gym access increasingly vital for Gen Z.

Social and mental wellbeing benefits

• 62% agree that gyms are also places to socialise, and 72% believe gym attendance helps tackle loneliness.

• 57% say gyms are places to make meaningful real-life connections, away from screens.

• 39% report that regular exercise improves their mental wellbeing, nearly matching those who exercise for physical health.

• A welcoming, inclusive environment is a top priority for 27% when choosing a gym.

• Gyms are seen as spaces for community, structure, and authentic experiences beyond digital interactions.