The New York Times Company (NYT) 53rd Annual JPMorgan Global Technology, Media and Communications Conference summary

Strategy and growth plans

• Advancing as a leading news destination while expanding lifestyle products and integrating them into a multi-product bundle.

• Focused on adding value to each product through new features, formats, and accessibility, especially in video and audio.

• Confident in continued audience and profitability growth, supported by a robust product roadmap.

Audience engagement and product innovation

• Weekly reach of 50–100 million, with 150 million registered users and strong direct engagement.

• Emphasis on both subscriber and prospect engagement to build habits and direct relationships.

• Non-subscribers and subscribers engage across web and apps, with a preference for app engagement among subscribers.

Video, audio, and platform strategy

• Significant increase in embedded video and reporter-led content to boost engagement and trust.

• Audio and video engagement doubled in Q1, with new app features like the listen tab.

• Social platforms like TikTok and Instagram are used to build brand equity and attract new audiences, while the core experience is deepened on owned platforms.