The Procter & Gamble Company (PG) Investor Day 2024 summary

Strategic Focus and Execution

• Integrated growth strategy emphasizes portfolio, superiority, productivity, constructive disruption, and organizational agility, adapting dynamically to market and societal changes.

• Four focus areas: supply chain agility, environmental sustainability, digital acumen, and a superior employee value equation.

• Constructive disruption leverages digitization, data analytics, and supply chain innovation.

• No change to core strategy; focus remains on execution and adapting to evolving market conditions.

Financial Guidance and Performance

• Fiscal 2024 net sales reached $84.0 billion, with net earnings of $14.9 billion and operating cash flow of $19.8 billion.

• Organic sales grew 4% in FY24, with core EPS up 12% and adjusted free cash flow productivity at 105%.

• Six-year average organic sales growth was 6%, core EPS 8%, and currency-neutral core EPS 12%.

• FY25 organic sales growth is guided at 3–5%, with net sales growth of 2–4%, and long-term core EPS growth targeted in the mid to high single digits.

• $14.3 billion was returned to shareholders in FY24, with 68 consecutive years of dividend increases.

Innovation, Superiority, and Productivity

• Superiority across five vectors (product, package, brand communication, retail execution, value) is central, with at least four needed for market and profit growth.

• Raised standards for superiority, now at 55% of portfolio meeting new benchmarks.

• Over $2 billion invested in R&D annually, leveraging digital tools for faster, more efficient innovation.

• Productivity programs deliver up to $1.5 billion in cost of goods savings and $500 million in SG&A annually, with $2.3 billion in before-tax productivity improvement in FY23/24.

• New product launches include Swiffer PowerMop, Tide evo, and innovations in Olay and Fairy.