Trulieve Cannabis (TRUL) Canaccord Genuity 44th Annual Growth Conference & Private Company Showcase summary

Consumer trends and retail performance

• Retail traffic increased 3% company-wide in Q2, while average basket size declined 1%, reflecting normal patterns.

• Early Q2 saw consumers more willing to try new products and participate in promotions; seasonality led to a typical summer slowdown.

• No unusual macroeconomic impacts observed; trends remain within expected seasonal norms.

Loyalty program and customer engagement

• Loyalty program rolled out company-wide in June, exceeding expectations with 325,000+ sign-ups and 80% making purchases.

• Program enables better data collection and targeted offers, with stackable, portable points across markets.

Market expansion and regulatory updates

• Ohio adult-use launch met with strong demand and no supply shortages; branded products expected in stores by year-end.

• New adult-use regulations in Ohio expected by September 7, allowing expanded rewards and marketing activities.