Ultimate Products (ULTP) Trading update summary
Event summary combining transcript, slides, and related documents.
Trading update summary
19 Aug, 2026Financial performance
FY26 unaudited group revenues were £144.9m, down 3.5% from FY25, mainly due to subdued consumer demand and a planned reduction in non-core third-party clearance sales.
Sales of proprietary brands increased by 5.3% to £128.4m, reflecting a strategic focus on brand equity.
Adjusted EBITDA was £10.0m, with gross margin slightly lower at 22.6% compared to 23.2% in FY25.
Operating costs remained stable at £22.8m, including £760,000 in restructuring costs for commercial function transformation.
Net bank debt at year-end was £8.6m, with a net bank debt/adjusted EBITDA ratio of 0.9x, below the targeted 1.0x.
Trading update and outlook
H2 revenue was broadly flat year-on-year, improving from a 5.8% decline in H1.
The Board expects FY27 trading to be similar to FY26 due to ongoing subdued consumer demand and geopolitical uncertainty.
Continued investment in operational capabilities and commercial function is expected to position the group for future growth.
Focus remains on growing proprietary brands and market share despite challenging trading conditions.
Brand and market position
Proprietary brands such as Salter and Beldray are central to growth strategy, with nearly 80% of UK households owning at least one product.
Products are sold through over 300 retailers in more than 30 countries, including major online marketplaces.
The group specialises in small domestic appliances, housewares, laundry, and audio categories.
The company employs over 300 staff and is certified as a Great Place to Work®.
Latest events from Ultimate Products
- Q3 2026 revenue flat at £34.8m; proprietary brand sales up 9% amid soft market.ULTP
Q3 2026 TU - Revenue down 6%, but international branded sales up 19% and cash conversion surged.ULTP
H1 2026 - Proprietary brand sales rose 5% as total revenue fell 6% amid soft market conditions.ULTP
H1 2026 TU - Revenue and profit fell, but branded and international sales and operational changes drive future growth.ULTP
H2 2025 - FY25 revenue and profit guidance lowered as sales shift to lower margin categories and orders defer.ULTP
Trading Update - Revenue and profit declined, but European growth and stable margins support a positive outlook.ULTP
H2 2024 - Revenue and profit fell in FY24, but FY25 starts strong with cautious optimism.ULTP
Trading Update - Flat full-year revenue and EBITDA of £14–16m expected, with international growth offsetting UK weakness.ULTP
Trading Update - H1 revenue down 6% with UK weakness offset by European growth; margin recovery expected in H2.ULTP
H1 2025