WD-40 Company (WDFC) Corporate presentation summary

Business and brand portfolio

• WD-40 Multi-Use Product originated from a corrosion-prevention formula developed in San Diego; in 2021, sales exceeded $488 million and products reached more than 176 countries and territories.

• Maintenance products represented more than 90% of net sales and were the primary strategic focus and growth engine; homecare and cleaning brands served niche segments and geographies.

• The WD-40 shield is associated with memorable, recognizable branding and perceived quality and reliability; the Multi-Use Product formula remains a trade secret.

• Estimated product use was ~60% by professionals in workshops and factories and 40% in homes; U.S. multi-purpose lubricant market-share estimates were 57% among work users and 79% among home users.

Culture and operating reach

• Purpose centers on creating positive lasting memories; the mission is to deliver high-value, easy-to-use maintenance solutions through global, multi-channel distribution.

• The 2020 employee engagement survey average was 93.0%; individual results included 98.3% for pride in telling others about employment and 95.9% for understanding how work contributes to goals.

• Products were available in more than 176 countries and territories and over 62 trade channels; FY21 developed-market distribution included 17% DIY/Big Box, 13% hardware and 11% automotive.

• ESG priorities included measuring and reporting carbon footprint, improving circular supply-chain understanding, applying a sustainability lens to decisions, and increasing diversity, equity and inclusion.

Strategy and growth aspirations

• Six strategic initiatives cover future-ready business and ESG integration, talent, operational excellence, WD-40 Multi-Use Product, WD-40 Specialist, and portfolio opportunities.

• 2025 net-sales aspirations: ~ $525 million for WD-40 Multi-Use Product, ~ $125 million for WD-40 Specialist and $50 million for initiative 6 brands.

• 2025 anticipated revenue target was $650 million to $700 million, with aspirations toward the higher end; segment CAGR targets were 5–8% Americas, 8–11% EMEA and 10–13% Asia-Pacific.

• Primary growth drivers were geographic expansion, premiumization through Smart Straw Next Generation and EZ-REACH, greater WD-40 Specialist penetration and digital commerce.

• At FY21 year-end, premiumized products were 49% of WD-40 Multi-Use Product global sales; the objective was Smart Straw penetration above 60%.