Wesfarmers (WES) Strategy Briefing Day 2026 summary

Group strategy and long-term value creation

• Focus on delivering top-quartile, long-term shareholder returns through disciplined capital allocation, operational excellence, and responsible management across divisions, with a 19% annualized TSR since listing and 11.9% over the last five years.

• Significant investments in growth platforms such as lithium, health, retail media, and global expansion are expected to drive returns over the next five years.

• The group leverages divisional autonomy, active portfolio management, and a strong balance sheet to adapt to market changes and support resilience.

• Accelerated execution of growth and productivity strategies is supported by digital and data investments, with new revenue streams emerging.

• Strategy centers on strengthening existing businesses, securing growth opportunities, and ensuring sustainability.

Digital, AI, and omnichannel transformation

• Major investments in data and digital platforms, AI, and agentic technologies are foundational for future growth, enabling productivity, new customer experiences, and operational efficiency.

• Practical AI applications include agentic commerce, AI assistants for staff, supply chain optimization, and enhanced customer service.

• Omnichannel assets include over 1,900 stores, $3.3b in online sales, and 10.3m+ active loyalty members.

• Digital initiatives and retail media platforms are delivering commercial benefits and are expected to further enhance competitive advantage.

• 'People First, Digitally Enabled' approach ensures trust and value in digital transformation.

Divisional growth and operational updates

• Bunnings is expanding its addressable market through new categories, digital channels, commercial adjacencies, and AI-driven commerce.

• Kmart Group is scaling its value-led model, investing in digital and global platforms, innovating store formats, and expanding Anko stores internationally.

• Officeworks is undergoing a multi-year transformation to become a digital native retailer, focusing on cost reset, tech solutions, and B2B/education market expansion.

• WesCEF is ramping up lithium production, expanding sodium cyanide and ammonium nitrate capacity, and leveraging AI for operational excellence.

• Wesfarmers Health is growing through network expansion, digital engagement, loyalty, MediAesthetics, and operational efficiency.