WS WeSports Group (WSG) Aktiedagarna 2026 summary

Industry trends and market dynamics

• Active lifestyle trends and health megatrends are driving demand for sports and leisure equipment, especially among younger generations who prioritize fitness and wellness.

• Digitalization and AI are reshaping the competitive landscape, creating more informed consumers and favoring specialist retailers with expertise and assortment.

• Specialist players in the Nordic market have consistently outperformed generalists in year-over-year revenue growth from 2021 to 2024.

Strategic positioning and business model

• Focus on selected, fragmented sport categories such as cycling, fitness, running, hockey, skiing, golf, and tennis to maximize profitability.

• Operates a compounder model, combining retail with a high share of own brands to drive margins and organic growth, supported by active M&A.

• Owns and develops leading brands and retailers, strengthening its specialist value proposition at scale.

Financial performance and targets

• Achieved SEK 3,400M (~4,150M) in net sales LTM Q1'26, with a 29% net sales CAGR from 2021 to 2025.

• Reported 52% net sales growth and 96% adjusted EBITA growth YoY in Q1 2026, with 15% organic growth.

• Clear path to SEK 10 billion in sales, supported by a strong balance sheet, cash flow, and committed management.

• Consistent profitability improvement, with adjusted EBITA margin rising from 3.5% in 2020 to 6.0% in Q1 2026.