XPEL (XPEL) Investor presentation summary

Company overview and product portfolio

• Headquartered in San Antonio, Texas, with over 1,300 full-time employees and global operations.

• Specializes in protective films and coatings for automotive and other surfaces.

• Core products include paint protection film, window film, ceramic coating, and windshield protection film.

• Products offer features such as self-healing, stain resistance, UV protection, and easy maintenance.

Channel strategy and customer engagement

• Revenue is diversified across aftermarket (51%), dealerships/body shops (23%), OEM (5%), and e-commerce (5%).

• Aftermarket focuses on independent shops and enthusiasts, while dealerships integrate products at the point of sale.

• OEM partnerships enable factory-level integration, and e-commerce extends reach to mass-market consumers.

• Customer support is available 24/7, with tailored assistance for orders, software, and business solutions.

Technology, training, and marketing

• Proprietary DAP software provides access to over 90,000 patterned kits and is evolving into a full digital business solution.

• Installer training is offered globally, both onsite and offsite, for all core products.

• Marketing efforts include lead generation, event marketing, influencer partnerships, and brand campaigns.