XXL (XXL) Q2 2024 earnings summary
Event summary combining transcript, slides, and related documents.
Q2 2024 earnings summary
3 Feb, 2026Executive summary
EBITDA improved to NOK 39 million in Q2 2024 from negative NOK 57 million last year, driven by stronger gross margin despite an 8.7% sales decline and challenging comparables.
The "Reset & Rethink" plan is progressing, focusing on cost control, inventory management, pricing, and operational efficiency, with early signs of market recovery in Sweden and Norway.
Turnaround efforts include commercial initiatives such as XXL Pay, new controlled brands, and loyalty program expansion above 3.8 million members.
Successful capital raise through private placement and subsequent offering, totaling NOK 560 million, strengthened liquidity.
Leadership transition with new CFO Lars Syse Christiansen joining in August 2024.
Financial highlights
Revenue declined 8.7% year-over-year to NOK 1,776 million, mainly due to lower product availability and weak demand for capital-intensive goods.
Gross margin improved to 35.7% (up from 27.6% in Q2 2023), supported by healthier inventory and less discounting.
EBITDA margin improved to 2.2% in Q2 2024 from -2.9% last year.
Net income was negative NOK 283 million, impacted by a NOK 72 million tax provision and NOK 14 million in interest expenses related to tax negotiations.
Inventory reduced by NOK 319 million year-over-year, now at NOK 1,804 million, a 15% reduction to record lows.
Outlook and guidance
Focus remains on commercial development, sales recovery, and improving product availability, with an emphasis on leveraging gross margin improvements.
Five "must win battles" under the "Reset & Rethink" plan are expected to deliver an EBITDA uplift of NOK 500-750 million over the next 12 months.
No new store openings signed for 2024; mid- to long-term plan is 2-3 new stores per year, with selective closures and downsizing ongoing.
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