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Zhihu (ZH) Q4 2023 earnings summary

Event summary combining transcript, slides, and related documents.

Logotype for Zhihu Inc

Q4 2023 earnings summary

31 Oct, 2026

Executive summary

  • Q4 revenue rose 2.2% YoY to RMB1,138.3 million; gross margin expanded to 59.1%, while net loss narrowed 42.6% to RMB103.1 million.

  • FY2023 revenue grew 16.5% to RMB4,198.9 million; gross margin reached 54.7% and net loss narrowed 46.8% to RMB839.5 million.

  • Average monthly active users were 99.0 million in Q4; average monthly subscribing members increased 9.2% YoY to 14.2 million.

Financial highlights

  • Q4 gross profit rose 7.1% YoY to RMB673.1 million; cost of revenues fell 4.2% to RMB465.2 million.

  • FY gross profit increased 27.0% to RMB2,295.8 million; cost of revenues increased to RMB1,903.0 million amid higher content, operating and payment processing costs.

  • Q4 operating expenses were RMB851.3 million, versus RMB844.8 million YoY; FY operating expenses declined to RMB3,368.1 million from RMB3,411.8 million.

  • Q4 diluted loss per ADS was RMB0.18, versus RMB0.29 a year earlier; FY diluted loss per ADS was RMB1.41, versus RMB2.59 in 2022.

  • Cash, term deposits and short-term investments totaled RMB5,462.9 million at Dec. 31, 2023, down from RMB6,261.5 million a year earlier.

Outlook and guidance

  • Management said it will prioritize operating efficiency to reinforce progress toward profitability, alongside continued user-experience focus and strategic execution.

  • Management cited sustainable growth and continued value creation as priorities, supported by cost control and improved overall efficiency.

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