Into The Wild

Off the grid
Background

Outdoors - a trending activity

Spending time outdoors has become increasingly popular. The National Park Service has noticed a steady increase in the number of camping trips Americans take every year, even before COVID-19. But the pandemic indeed created a surge in interest in outdoor activities thanks to the travel restrictions. 

Catching the younger's attention

The younger generations are accounting for a major part of this growth, and extraordinary amounts of money will likely be spent on equipment over the coming years as these young enthusiasts get outfitted for their excursions. 

Long-lasting trend?

Retailers and manufacturers have recently gotten a big boost thanks to this trend, and the big question now is, will this upward trend continue or not?