History Mode: Tracing Corporate Narratives

1 minutes reading time
Published 25 Sep 2023
Reviewed by: Kasper Karlsson
Updated 29 Apr 2024

In the vast landscape of corporate presentations, there’s one tool that is changing how analysts, investors, and industry observers are understanding companies: History Mode. This Quartr Pro feature allows users to track the evolution of specific companies' most commonly used slides. But why is this feature gaining traction, and how can it provide valuable insights?

Tracking Targets and Past Promises

One of the primary benefits of History Mode is the ease in tracing back and analyzing if a company has managed to meet its previously communicated targets. Businesses, especially in their annual or quarterly reports, usually make various projections and promises. These targets, often illustrated in graphical slides, give stakeholders a hint about the company's ambition and growth trajectory.

By being able to see how these slides have developed over time, you can determine whether a company has consistently met, exceeded, or fallen short of its projections. Such a tool is invaluable for investors and financial analysts who are keen to quickly determine the reliability and performance of a company over several quarters or years.

KPIs: The Tale of Inclusion and Exclusion

Key Performance Indicators (KPIs) are crucial metrics that companies use to evaluate their success at reaching targets. History Mode enables you to observe if company executives have started or stopped disclosing certain KPIs over time.

The inclusion or exclusion of specific KPIs can be telling. For instance, a company that suddenly stops disclosing a particular KPI might be experiencing challenges in that area. Conversely, the introduction of a new KPI might signify a new strategic direction or a shift in focus for the company.

Why Use History Mode?

The ability to see changes, trends, and consistencies in company slides offers a more profound, more transparent view into corporate narratives and analysis. History Mode provides:

  • Accountability Checks: By comparing past slides with current ones, you can quickly determine a company's accountability for its past promises and projections.

  • Strategic Insights: Observing the evolution of slides can give insights into a company's changing strategies, priorities, and focus areas.

  • Enhanced Analysis: For investors and financial analysts, comparing past and present data in a visual format can lead to more accurate forecasts and better investment decisions.

In Conclusion

Understanding a company goes beyond analyzing its current position. It involves diving deep into its history, tracing its promises, and tracking its KPIs. With tools like History Mode, you have a better lens to see companies in their entirety, making informed decisions based on past, present, and projected narratives. In a world where data-driven decisions are paramount, having such tools at one’s disposal is not just beneficial—it's essential.


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With a broad global customer base spanning from equity analysts, portfolio managers, to IR departments, the reasons naturally vary, but here are four that we often hear:

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