)
How Quartr Pro Transforms Ciena's IR Workflow and Cuts Research Time
)
)
Investor relations is a high-stakes game where precision, preparation, and speed are essential. Every earnings call, investor meeting, and Q&A session is an opportunity to reinforce confidence in the company's narrative and vision. But with a constant stream of information to process – from market trends to peer insights – staying ahead can feel like an uphill battle.
Ciena, a global leader in optical and routing systems, services, and automation software, is always looking to optimize its IR processes further. Q&A prep was a manual and time-consuming process. Finding the right information across event transcripts, slide deck presentations, and public filings often required piecing together multiple sources and a lot of manual work.
Then they found a solution: Quartr Pro.
Increased Speed and Precision
"Staying informed and building that trust bridge between a company and shareholders is a big element of what IR is all about, and it can add significant incremental shareholder value" says Gregg Lampf, VP of Investor Relations at Ciena. "Before Quartr Pro, we spent hours manually compiling relevant insights through the peer earnings cycle. Now, these tasks are done faster and with greater precision."
Quartr Pro allows Ciena's IR team to ask any question about a public company and instantly get the information they need – precisely sourced, fully traceable, and free from the clutter of unreliable third-party interpretations. With a few clicks, they can:
Instantly retrieve past Q&A responses that help anticipate what analysts might ask next.
Spot trends in messaging and strategy among peers or chosen groups of companies.
Quickly benchmark against industry best practices to refine their own communication strategy.
Earnings calls are one of the most critical moments for any IR team. Preparing for them used to mean sifting through historical transcripts, manually tracking recurring questions, and trying to anticipate what analysts might focus on. Ciena's team can now retrieve the most relevant and discussed topics of past Q&A sessions in seconds with Quartr Pro.
"Before, we'd have to read through entire earnings call transcripts to find the key, relevant questions that might pertain to us," says Gregg. "With Quartr Pro, we can extract the information we're looking for from any public company across multiple sources in seconds and quickly perform deeper analysis. This means we can prepare more targeted responses, faster."
Stay Informed on Peers and Your Industry
Investor relations isn't just about managing external messaging – it's a key driver of internal strategy. Understanding how peers position themselves and how the market reacts to different narratives is invaluable.
With Quartr Pro, Ciena's IR team gains:
Deep insights into how peers' narratives and messaging evolve over time, with the ability to visualize the complete historical timeline of specific slides in one view.
Instant, clear overviews of past Q&A sessions and how analysts are questioning industry peers.
"Quartr Pro makes it easy for us to compare how we communicate versus our peers," says Gregg. "It contributes meaningfully to our final positioning and helps ensure our messaging resonates with the market."
Access to Best Practices
Every IR team wants to improve, but finding inspiration for best practices isn't always easy.
With Quartr Pro, Ciena gains seamless access to IR materials from public companies worldwide in one intuitive interface. This means millions of event transcripts, public filings, and slide deck presentations – each with individual slides tagged by key terms like Equity Story and Market Share, and fully searchable for any keyword.
Quick access to graphical representations of KPIs, market trends, and unit economics from public companies not only saves time but also provides the inspiration needed to build a stronger and more compelling narrative.
"We're always looking for ways to elevate our IR efforts," says Gregg. "Seeing how leading companies and peers handle investor Q&As, navigate market shifts, and position their narratives helps us sharpen our own IR."
A Sharper and Faster IR Team
Every minute spent searching for information is a minute not spent refining strategy, engaging with investors, or crafting a robust narrative. By increasing efficiency and precision in research, Q&A prep, and peer analysis, Ciena's IR team can focus on what really matters: clear, confident, and strategic investor communication.
Or as Gregg puts it: "Quartr Pro helps us craft a narrative that is differentiated and tailored to Ciena's unique strengths, ensuring our story is not only robust but also data-driven and aligned with real market dynamics."
)
)
)