1-800-FLOWERS.COM (FLWS) investor relations material

Business profile and scale

• Leading gifting platform with brands including 1-800-Flowers.com and Harry & David; assortment spans floral, gourmet foods, gift baskets and personalized products.

• FY26 revenue was $1.5B; served 7M+ customers, with 700K Celebrations Passport members and ~77% of revenue from existing customers.

• Annual scale included 95M stems delivered, 6M pounds of Moose Munch produced and 12K tons of Comice pears harvested.

Transformation and operating progress

• Multi-year transformation is organized around customer focus, reach beyond e-commerce, cost and operational efficiency, and stronger talent and accountability.

• FY26 actions included customer-data-led decisions, improved holiday execution, a simpler customer journey and a broader acquisition and retention funnel.

• Achieved $50M of run-rate savings ahead of plan; identified an additional $15M–$20M of run-rate savings for FY27.

• Shifted to a function-based operating model to reduce duplication, clarify ownership and strengthen accountability.

FY27 priorities and customer growth

• Priorities: accelerate revenue recovery, modernize the customer experience, increase marketing productivity and execute with discipline.

• Focus areas span acquisition, engagement, conversion and retention, including improved targeting, personalization, product discovery, checkout and purchase frequency.

• Multi-category customers represent 26% of customers and 12% of revenue; Passport members represent 9% of customers and 19% of revenue.

• Passport members and customers shopping multiple categories spend 2x–3x more on average, creating an opportunity to deepen engagement and grow customer value.