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36Kr Holdings (KRKR) investor relations material
36Kr Holdings H1 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.H1 2025 earnings summary26 Sep, 2025
Executive summary
Gross profit increased by 10% year over year in H1 2025, with operating expenses down 52% and net loss narrowed by 95% year over year, driven by organizational upgrades and efficiency improvements.
Gross margin rose by 10 percentage points to 54.4% due to cost controls and workforce optimization.
Content ecosystem expanded across major platforms, with 36.6 million followers and 17 consecutive quarters of growth; diversified content formats and subverticals enhanced user engagement.
Strategic focus on content innovation, commercialization, and AI-driven development, including partnerships and global expansion initiatives.
AI-driven content production and new product launches, such as AI meeting coverage and Corporate Omni Intelligence, improved efficiency and user engagement.
Financial highlights
Total revenue was RMB 93.2 million in H1 2025, down from RMB 102.4 million year over year.
Online advertising services revenue was RMB 74.5 million, down from RMB 80.4 million; enterprise value-added services revenue was RMB 12.2 million, down from RMB 13.4 million; subscription services revenue was RMB 6.4 million, down from RMB 8.6 million.
Gross profit increased 11.5% to RMB 50.7 million; cost of revenue decreased by 25% to RMB 42.5 million; gross profit margin rose to 54.4% from 44.4%.
Operating expenses dropped 52.3% to RMB 55.9 million; sales and marketing expenses fell 35.1%, and general and administrative expenses dropped 68.2%.
Net loss was RMB 4.8 million, a significant improvement from RMB 95.9 million year over year; non-GAAP adjusted net loss was RMB 4.7 million.
Cash, cash equivalents, and short-term investments stood at RMB 75.1 million as of June 30, 2025.
Outlook and guidance
Focus remains on content creation, product and service expansion, and further AI integration to drive profitability.
Management expects to achieve profitability by the end of 2025, supported by ongoing cost controls and operational improvements.
How will strategic shifts impact future revenue growth?
What are specific AI initiatives for commercialization?
Are cost reductions sustainable for future growth?
Revenue growth strategy for H2 2025
AI product monetization strategy
Industrial services growth drivers
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Next 36Kr Holdings earnings date
H2 202513 Mar, 2026
Next 36Kr Holdings earnings date
H2 202513 Mar, 2026
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Frequently asked questions
36Kr Holdings Inc. is a Chinese technology media and business services company focused on providing content, data, and support to startups and investors. The company operates a popular digital platform delivering news, industry analysis, and insights on technology trends, venture capital, and entrepreneurship in China. In addition to media, 36Kr offers services such as business consulting, fundraising support, and event hosting for startups and corporations. The company is headquartered in Beijing, China, and its shares are listed on the NASDAQ.
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