36Kr (KRKR) investor relations material

Executive summary

• Achieved sustained profitability and solid operating results amid macroeconomic uncertainty, driven by strengths in content influence, industrial service, and technology application prowess.

• Maintained leadership in technology and innovation content, expanding reach across major new media platforms and growing total followers to 36.52 million by June 2026.

• Diversified content formats, including short/long videos and live streaming, with video followers reaching 96.3 million and notable event coverage driving high engagement.

• Hosted major industry events, such as the 2026 AI Partner Summit and Wave 2026, facilitating industry collaboration and attracting over 3,000 on-site attendees.

• Achieved second consecutive half-year of profitability, reversing a net loss of RMB 4.8 million in H1 2025.

Financial highlights

• Total revenue rose 33.7% year-over-year to RMB 124.6 million in H1 2026.

• Gross profit increased 63.1% to RMB 82.7 million, with gross margin up 12 percentage points to 66.4%.

• Net income was RMB 15.4 million, reversing a net loss of RMB 4.8 million in H1 2025.

• Online advertising revenue grew 38.9% to RMB 103.5 million, driven by AI sector demand.

• Cash and equivalents rose 6.9% to RMB 124.2 million as of June 30, 2026.

Outlook and guidance

• AI customer growth expected to remain a key driver, with 40% of new customers from the AI sector in H1 2026.

• Plans to deepen commercialization of vertical content, scale AI product monetization, and replicate industrial service models regionally.

• Commitment to disciplined investment with a focus on profitability and clear return paths.

• Management plans to deepen presence in frontier industries and technology verticals, leveraging AI opportunities.

• Focus remains on content ecosystem strength and omni-channel distribution to sustain growth.