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Adore Beauty Group (ABY) investor relations material

Adore Beauty Group H2 2025 earnings summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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H2 2025 earnings summary25 Aug, 2025

Executive summary

  • Achieved record profitability in FY 2025, with EBITDA up 67.8% to $8.1 million and EBIT up 74.8% to $4 million, both in line with guidance.

  • Revenue grew 1.6% to $198.8 million, driven by improved revenue quality, cost efficiencies, and growth in owned brands.

  • Transformation into an omnichannel platform with five new stores opened and a strong pipeline for further expansion.

  • Enhanced customer experience through AI personalization, faster site speed, and a new loyalty program with over 440,000 active members.

  • Opened 4 new retail stores and launched a loyalty program, boosting customer engagement and acquisition.

Financial highlights

  • Gross margin hit a record 35.3%, up 1.9 percentage points year-over-year, supported by owned brands and retail media.

  • EBITDA margin increased by 1.6 percentage points to 4.1%; EBIT margin up 0.8 percentage points to 2.0%.

  • Operating EBITDA rose 46.4% to $7.9 million at a 4% margin.

  • Marketing as a percentage of sales reduced by 1.3 percentage points to 12%.

  • Cash balance at June 30, 2025, was $12.7 million, up 8.7% from December 2024, with no debt.

Outlook and guidance

  • FY 2026 targets: group EBITDA margin of 5%-6%, EBIT margin of 2.5%-3.5%.

  • Trading for the first seven weeks of FY 2026 up 9% year-over-year.

  • 12-14 new stores planned for FY 2026, aiming for a national footprint of 25+ stores by 2027.

  • FY 2027 targets: revenue over $260 million, EBITDA margin above 8%, EBIT margin above 5%, and more than 1.25 million active customers.

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Frequently asked questions

Adore Beauty Group Limited operates an integrated content, marketing, and e-commerce retail platform in Australia and New Zealand. The company distributes cosmetics, skincare, makeup, fragrances, hair care, body products, and bath and bodycare brands through its own branded websites and third party platforms. Adore has approximately 15 full-time employees who work from home office located in the Sydney metropolitan area. The company was founded in 2014 by a group of Australian entrepreneurs with extensive start-up and technology experience.

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