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Adverty (ADVT) investor relations material
Adverty Q2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2025 earnings summary4 Aug, 2025
Executive summary
Achieved significant cost savings and organizational restructuring, reducing costs by 17.7% in H1 2025 compared to the previous year.
Revenue for H1 2025 declined 13.9% year-over-year in SEK, but gross profit and margins improved.
Strengthened technical platform with expanded compatibility and new features, including public SDK for web games.
Noted a temporary decline in direct sales as agencies shifted budgets to programmatic, but signs of recovery are emerging.
Retention rate for game integrations reached 99% in H1 2025, indicating strong developer relationships.
Financial highlights
H1 2025 revenue: KSEK 14,084, down from KSEK 16,361 year-over-year; Q2 2025 revenue: KSEK 7,466, down from KSEK 8,445.
Gross margin improved to 29% in Q2 2025 from 24% in Q2 2024.
EBITDA for H1 2025: KSEK -5,060 (vs. -5,382 year-over-year); Q2 2025: KSEK -2,251 (vs. -2,717 year-over-year).
Net loss for H1 2025: KSEK -10,842 (vs. -10,788 year-over-year); Q2 2025: KSEK -5,158 (vs. -5,554 year-over-year).
Cash flow for H1 2025: KSEK -13,237; cash position at period end: KSEK 3,886.
Outlook and guidance
Expecting stronger performance in H2 2025 as agency budgets recover and demand increases.
Focus remains on scalable growth, technical innovation, and commercial process optimization.
Explain the cost savings from team restructuring.
How does the company plan to achieve growth?
What is driving the increased SSP bid density?
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Q3 202512 Nov, 2025
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Frequently asked questions
Adverty AB is a Swedish company that develops and operates an in-game advertising platform. Established in 2016, the company specializes in delivering immersive and unobtrusive ads within mobile, virtual reality (VR), and augmented reality (AR) environments. Its proprietary In-Play technology enables seamless integration of ads into gaming experiences, offering both programmatic video and display ad formats at scale. This allows advertisers to engage with highly immersed audiences while providing game developers new monetization avenues. Adverty is headquartered in Stockholm, with additional offices in London, Istanbul, and Lviv. Its shares are listed on the Stockholm Stock Exchange.
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