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AJ Bell plc operates online investment platforms for the retail and corporate sectors in the United Kingdom. It offers AJ Bell Youinvest platform that amounts to a self-select stockbroking service, which allows customers to invest in investment products, including funds, shares and Exchange Traded Products; and SIPP Platform that enables individuals to build their own pension plans by moving their existing pensions into AJ Bell Youinvest's administration. The company also operates a wrap account based investment platform. It offers financial services to retail clients comprising personal investors, private investors and high net worth individuals; financial advisers, independent financial advisers and discretionary wealth managers; employer sponsored schemes; charities and trusts; and on behalf of other intermediaries. The company was founded in 1995 and is headquartered in Wilmslow, the United Kingdom.