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An eco-friendly footwear brand who took the world by storm

Allbirds is a popular footwear brand that specializes in sustainable and comfortable shoes. The company is known for its commitment to using eco-friendly materials, innovative design, and a focus on providing superior comfort to its customers. Allbirds' menu of footwear options includes sneakers, slip-ons, and other styles, all made from renewable and natural materials like merino wool, eucalyptus fiber, and recycled plastics. The company's dedication to sustainability and creating stylish, comfortable shoes has garnered a loyal customer base that values both style and environmental responsibility.

Omni channel

Allbirds primarily earns its revenue through the sale of its footwear products. The company operates an e-commerce platform, allowing customers to conveniently purchase shoes directly from their website. Allbirds also has physical retail stores in select locations, providing customers with the opportunity to try on and purchase shoes in person. In addition to footwear sales, Allbirds has expanded its product offerings to include accessories like socks, apparel, and shoe care items, further diversifying its revenue streams.


Allbirds follows a direct-to-consumer business model, eliminating the need for intermediaries and retail markups. By selling directly to customers, the company can offer high-quality footwear at competitive prices. Allbirds' commitment to sustainability is ingrained in its business practices. The company prioritizes using natural, renewable, and recycled materials to reduce its environmental impact. Allbirds also promotes transparency in its supply chain and manufacturing processes, ensuring ethical practices and fair treatment of workers.

Founded by a professional soccer player

Allbirds was founded in 2014 by Tim Brown, a former professional soccer player, and Joey Zwillinger, an engineer and renewable materials expert. The idea behind Allbirds originated from Tim Brown's desire to create a simple and sustainable shoe that combined comfort and style. The company gained significant attention for its innovative use of merino wool, a natural and sustainable material that provides exceptional comfort and temperature regulation.

As for its peers, three notable listed companies in the footwear industry are: Nike, Crocs, and Deckers Outdoor Corporation.