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Amer Sports (AS) investor relations material
Amer Sports Investor Day 2025 summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Investor Day 2025 summary18 Sep, 2025
Strategic vision and growth targets
Aims to reach $5B in top-line sales by 2030, with potential beyond that, driven by expansion across channels, geographies, and categories.
Focused on structural growth through doubling store count, expanding e-commerce, and increasing brand awareness, especially in the US and Europe.
Women's, footwear, and Valence are prioritized as high-growth categories, each with dedicated business units and leadership.
China and North America expected to be of similar size by 2030, with Europe and APAC as additional growth engines.
Long-term financial targets include mid-teens CAGR and annual operating margin expansion of 20–60 basis points.
Business model transformation and execution
Shifted from a matrix to a brand-direct operating model, giving brand CEOs full accountability and enabling agile, market-specific strategies.
Direct-to-consumer (DTC) now represents about 75% of sales, up from 30% in 2019, with 200+ global stores and strong e-commerce growth.
Store productivity has nearly tripled since 2019, with global brand stores averaging over $1,800 per square foot.
China retail stores now generate ~$10M per unit with 50% four-wall profit, among the best in the industry.
Investments in technology, supply chain, and talent are ongoing to support scalable, global growth.
Product innovation and category expansion
Product creation is rooted in technical innovation, athlete collaboration, and rapid prototyping, with design centers in Vancouver, Portland, and Tokyo.
Advanced Concepts team drives disruptive innovation, IP development, and partnerships with leaders like Gore, Apple, and Google.
Women's business is outpacing overall growth, targeting 30% of total sales by 2030, with a focus on authentic, women-first innovation.
Footwear is the fastest-growing category, projected to rise from 8% to 13% of revenue, with a dedicated Portland-based team and global marketplace strategy.
Valence, the city/lifestyle sub-brand, is set to grow from 5% to 7% of sales, leveraging standalone retail, digital, and premium wholesale expansion.
What drives Arc'teryx growth beyond $5B?
Replicate China store productivity in NA/EU?
Footwear's path to 20% of Arc'teryx sales?
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Next Amer Sports earnings date
Q3 202518 Nov, 2025
LIVEat 13:00
Next Amer Sports earnings date
Q3 202518 Nov, 2025
LIVEat 13:00
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Frequently asked questions
Sports and the Great Outdoors
Amer Sports Corporation is a Finnish company with global operations that specializes in the design and manufacture of sports equipment, apparel, and footwear. The company owns and operates several prestigious and well-known brands, with a split focus on apparel and equipment. Amer Sports' portfolio includes a diverse range of brands, such as Salomon, Wilson, Atomic, Arc'teryx, and several others. It provides equipment for a variety of sports and activities including tennis, baseball, golf, outdoor activities, and fitness.
From Tobacco to Sports
What we today know as Amer Sports was established as Amer-Tuppakka in 1950s Finland. Initially, it focused on tobacco products, which remained a significant part of its business for the early decades. In the 1970s and 1980s, the company started to pivot towards sporting equipment while subsequently moving away from tobacco products. However, the company did not fully exit the tobacco sector until it sold its remaining tobacco assets to Philip Morris in the mid-00s. Amer Sports journey has been made possible through strategic acquisitions of various sporting equipment manufacturers, eventually moving into outdoor and fitness apparel. The company filed for its IPO at the beginning of 2024.
Further reading: The Amer Sports IPO of 2024: Arc'teryx Owner and Much More
Apparel
Amer Sports has a strong presence in the sportswear market with its array of apparel brands. Arc'teryx is one of the crown jewels in the company’s portfolio and offers high-performance outdoor clothing, popular among both outdoor enthusiasts and city-dwellers. Salomon, historically most known for its skiing equipment (which it still produces in scale), now offers a comprehensive range of apparel for outdoor sports like trail running and hiking. Another key brand for Amer Sports is Peak Performance, which it has owned since 2018.
Sporting Equipment
Amer Sports provides equipment for three different categories: winter sports, outdoor sports, and ball sports. Some of the most notable brands in this division are Wilson, Louisville Slugger, Atomic, Salomons, and several others. The company, through these brands, provides equipment for sports such as baseball, tennis, basketball, skiing, trail running, and several others.
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