Amer Sports Investor Relations Material

Amer Sports Corporation is a Finnish company with global operations that specializes in the design and manufacture of sports equipment, apparel, and footwear. The company owns and operates several prestigious and well-known brands, with a split focus on apparel and equipment. Amer Sports' portfolio includes a diverse range of brands, such as Salomon, Wilson, Atomic, Arc'teryx, and several others. It provides equipment for a variety of sports and activities including tennis, baseball, golf, outdoor activities, and fitness.

What we today know as Amer Sports was established as Amer-Tuppakka in 1950s Finland. Initially, it focused on tobacco products, which remained a significant part of its business for the early decades. In the 1970s and 1980s, the company started to pivot towards sporting equipment while subsequently moving away from tobacco products. However, the company did not fully exit the tobacco sector until it sold its remaining tobacco assets to Philip Morris in the mid-00s. Amer Sports journey has been made possible through strategic acquisitions of various sporting equipment manufacturers, eventually moving into outdoor and fitness apparel. The company filed for its IPO at the beginning of 2024.

Further reading: The Amer Sports IPO of 2024: Arc'teryx Owner and Much More

Amer Sports has a strong presence in the sportswear market with its array of apparel brands. Arc'teryx is one of the crown jewels in the company’s portfolio and offers high-performance outdoor clothing, popular among both outdoor enthusiasts and city-dwellers. Salomon, historically most known for its skiing equipment (which it still produces in scale), now offers a comprehensive range of apparel for outdoor sports like trail running and hiking. Another key brand for Amer Sports is Peak Performance, which it has owned since 2018.

Amer Sports provides equipment for three different categories: winter sports, outdoor sports, and ball sports. Some of the most notable brands in this division are Wilson, Louisville Slugger, Atomic, Salomons, and several others. The company, through these brands, provides equipment for sports such as baseball, tennis, basketball, skiing, trail running, and several others.