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Edge1 May 2026
Making the Marlboro Man
The story of Marlboro's transformation from a women's cigarette to a global icon: one of the most effective brand repositionings in history.
AMOREPACIFIC
AMOREPACIFIC (002790) investor relations material
AMOREPACIFIC Q1 2026 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q1 2026 earnings summary29 Apr, 2026
Executive summary
Revenue rose 5.0% year-over-year to 1.22 trillion KRW, with operating profit up 6.9% to 137.8 billion KRW.
Net income declined 5.4% year-over-year to 132.5 billion KRW, despite higher operating profit.
Growth was driven by strong domestic and overseas sales, especially in online, multi-brand shop, and travel retail channels.
Key brands and new product launches contributed to robust performance in both domestic and international markets.
Financial highlights
Gross profit margin expanded to 73.1% from 72.1% year-over-year, aided by improved regional mix.
SG&A expenses increased 7.9% year-over-year, with marketing expense up 19.7% due to overseas brand launches.
Domestic revenue grew 8.5% and overseas revenue rose 5.8% year-over-year.
Beauty subsidiaries saw revenue decline 12.8% and operating profit drop 75.2% year-over-year, while other subsidiaries' revenue and profit surged.
Outlook and guidance
Continued focus on global expansion, especially in Western markets, Japan, and APAC.
Ongoing investments in marketing and new product launches to drive future growth.
Greater China offline channel rationalization impact
Western region marketing spend vs profitability
Drivers of Osulloc operating profit growth
Partial view of Summaries dataset, powered by Quartr API
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Next AMOREPACIFIC earnings date
Q2 202631 Jul, 2026
AMOREPACIFIC
Next AMOREPACIFIC earnings date
Q2 202631 Jul, 2026
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