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ANTA Sports Products
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27 Aug, 2024
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H2 2023

26 Mar, 2024
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ANTA Sports Products Limited is a Chinese multinational corporation that specializes in the design, development, manufacture, and marketing of sportswear, including footwear, apparel, and accessories. Founded in 1991, ANTA has grown to become one of China's leading sportswear brands, catering to a wide range of sports disciplines such as basketball, running, football, and training. The company operates under several brands, including ANTA, FILA, DESCENTE, and Kolon Sport, targeting different market segments and consumer needs. ANTA's strategy focuses on innovation in product development and marketing to enhance brand recognition and consumer loyalty. Through a broad distribution network, the company sells its products across China and in select international markets, aiming to promote an active and healthy lifestyle through high-quality sports products. The company is headquartered in Xiamen, Fujian, and its shares are listed on the Hong Kong Stock Exchange.