Arlo Technologies (ARLO) investor relations material

Business transformation and market evolution

• Transitioned from hardware-focused to a high-margin services business, with services now over 60% of total revenue and 85% gross margin.

• DIY security market now dominates, with $8.2B in hardware and $25B including subscriptions, up from near zero 10-15 years ago.

• Expansion into broader smart home, small business, and smart aging markets, targeting hundreds of billions in TAM over the next 3-5 years.

• Hardware acts as a physical link to customers, driving high engagement and reducing churn, with average customer lifespan over seven years.

Financial performance and growth strategy

• Service revenue growth has accelerated EPS and blended gross margin, with a Rule of 40 score of 49, among the top public SaaS companies.

• Retail/direct channels account for 60% of revenue, but 60% of future growth expected from partners due to larger market potential.

• Partner channel offers lower ARPU but zero CAC and lower churn, balancing economics with retail/direct.

• New household formation is the primary growth driver, with market penetration still low (20% US, 7-14% global).

Data, AI, and privacy differentiation

• Rich data from hardware enables advanced AI features, presence detection, and tailored user experiences.

• Data insights drive improved conversion, reduced churn, and targeted promotions based on user behavior and channel.

• Strong privacy stance, with user data treated as customer-owned and board-level governance, is a key differentiator for both consumers and partners.