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AS MADARA Cosmetics (MDARA) investor relations material
AS MADARA Cosmetics H1 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.H1 2025 earnings summary4 Sep, 2025
Executive summary
Like-for-like turnover grew 9% to €11.37 million in H1 2025, with the core brand representing 86% of the portfolio and e-commerce accounting for 38% of turnover.
Active testing of new growth verticals, including Amazon and TikTok expansion, and transition to Shopify for ecommerce efficiency.
Strategic shift from fragmented retail to consolidated partnerships with major European retailers, including expansion in B2B with Müller, Druni, Nocibé, and Oh My Cream.
17 new products launched, including the Age Pro line and SPF50 sunscreen stick, boosting brand visibility; received significant unpaid endorsements from global influencers.
Achieved B Corp certification, reinforcing commitment to sustainability and responsible business practices.
Financial highlights
Like-for-like revenue grew 9% year-over-year to €11.37 million; reported growth was just above 1% due to prior year one-time transactions.
EBITDA fell 60% year-over-year to €759,000 (7% margin), with net profit at €282,000 (2% margin), both down from last year.
Gross profit margin stable at 67% (€7.66 million).
Profitability impacted by over €300,000 invested in pilot projects, reducing EBITDA margin by four percentage points.
Pretax profit decreased 38% to €284,000, with pilot project costs reducing profitability by about three percentage points.
Outlook and guidance
Management targets at least 10% like-for-like revenue growth and a return to double-digit EBITDA margin for the full year, with a minimum turnover growth target of €23.67 million.
Focus on scaling in Spain, entering Italy, tripling TikTok UK channel, and further Amazon expansion.
Pausing unprofitable pilot projects in the US and Brandlab Cosmetics to improve profitability.
Efficiency measures underway to improve profitability.
H2 EBITDA impact from pausing pilot projects?
Explain the shift in physical retail strategy
Which e-commerce channels drive H2 growth?
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Next AS MADARA Cosmetics earnings date
H2 202527 Feb, 2026
Next AS MADARA Cosmetics earnings date
H2 202527 Feb, 2026
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Frequently asked questions
AS MADARA Cosmetics is a Latvian company specializing in the production of natural and organic skincare, hair care, and baby care products. The company's offerings are formulated using biologically certified ingredients sourced from the Northern and Baltic regions. MADARA's product range includes face creams, cleansing gels, tonics, masks, and exfoliants, all made with a focus on sustainability and ecological principles. AS MADARA Cosmetics is headquartered in Mārupe, Latvia, and its shares are listed on the Nasdaq Riga.
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